Experience design for Daimler Actros
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Rebranding: Facelift of the user interface for European market with the new visual design and refined workflows
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[NDA]: Due to non-disclosure agreement signed with the project stakeholders, only limited work is shared.
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Group size: 2
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Tools used: Adobe Illustrator, Sketch measure, Optimalsort, Google forms
TASK
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Understand the existing system: workflows, design language, features
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Conducting user experience research on the icons design, user needs and requirements gathering etc.
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Qualitative research and workshops on refining the visual design based on the brand guidelines
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Wireframes generation and validation on the hardware
CURRENT INFORMATION ARCHITECTURE
To proceed with the rebranding of the existing user interface of Daimler Actros, the current system was studied which included framing the information architecture and workflows with obtaining knowledge of different features from subject matter experts.
USER EXPERIENCE RESEARCH
With the understanding of the product, user research was carried on which aimed at empathising with the user - European truck drivers in this case.
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Two different user personas were created - novice and experts with varying age and skill set. This difference also varied the motivations and frustrations.
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A day in the life of the user was also framed to better empathise with the end-user.
3 main experiments were conducted aiming at refining the task workflow in the user interface - open and closed card sorting for refining information architecture, icons' intuitiveness testing.
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For these experiments both remote/ geurilla and physical card sorting user research methods were opted.
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For card sorting exercises, the cards were arranged in 3 categories mainly pre-driving, during driving and post-driving.
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Both quantitative and qualitative results were analysed for making informed decisions.
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The results were used to refine the user interface design and rebranding purposes.
Both quantitative and qualitative results were analysed for making informed decisions.
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The results were used to refine the user interface design and rebranding purposes.
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Other than the user experience research results, branding guidelines were also followed wherein Daimler's design language system was consulted.
CONCEPTUALISATION & HARDWARE STRATEGY
When rebranding the user interface design, hardware strategy was also defined.
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The hardware strategy was framed considering the affordance of available hardware buttons and the redesigned workflow in the user interface - horizontal and vertical movements.
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The wireframes, design elements size, positioning, typography, colour theory and other layout elements were delivered for validation on the existing hardware.
